Online presence in the digital world has become an essential part of the marketing/branding mix. Business owners are starting to realize that the success of any brand and product depends in huge part on its visibility in the digital arena.
This is where the concept of tailored website design packages comes into the equation. Packages clarify what your design company has to offer its clients, in turn identifying who your ideal client is, and what services can be provided for each project. Setting up packages that accurately fit client needs, makes it easier to handle and land projects that you would enjoy pursuing.
Before we dive into how affordable website design packages are created, it’s important to be well-informed as to why you should package your services in the first place.
Having web design packages in your offerings can differentiate you from your competitors in the following ways:
Offering packages provides customers with a physical and specific item that they can easily understand. Even having a small variety of two or three packages allows them to have choices that they can compare directly, providing a point of comparison to help them make their decision.
In practical terms, it gives potential customers the chance to choose a particular package and say, "I would like to have this!"
Your packages are a vital element in the narrative you present to your clients. When thoughtfully crafted and organized, they can effectively pinpoint the specific challenges your clients face and establish you as the ideal solution provider, helping you build a strong reputation as a trusted expert in your field.
Using a package, you can:
Providing multiple package options will allow you to cater to various clients' needs and preferences, enabling them to select the best fit for their business objectives.
Clearly defining each package would simplify the decision-making process, encouraging potential clients to take prompt action and collaborate with you.
Web Design Sigma has an astounding 5 options readily available to satisfy every clients’ individual needs. Additionally, the packages vary based on the different categories of services offered.
So whether it’s an individual looking to launch their website, or a corporate client, Web Design Sigma has got its clients covered.
In order to expand your web design offerings, the first step is to design bundles that provide advantageous results for the objectives of your potential customers.
For example, if your intended clients are online retail businesses, you should structure your services around product presentation and store establishment.
Alternatively, if your ideal clients are advisors, your bundles should emphasize the creation of pages and intricate design techniques.
Discussed below, the following should be taken into consideration when creating packages:
Improve your package mix and help potential clients avoid overwhelming decisions by providing a minimum three different levels of packages. You can make adjustments as and when needed in the future.
Clients tend to opt for the second tier package most frequently. Therefore, it's crucial to design your packages with the aim of successfully securing bookings for the second tier.
To create your packages, begin by designing the middle-tier package first. Next, remove a couple of services to create a smaller package, and then add a couple of services to form the larger package.
Packages can be distinguished by using terms like ‘starter’, ‘standard’, ‘premium’, or ‘comprehensive’. Additionally, it is beneficial to specify target client groups, including consultants, healthcare practitioners, bloggers, eCommerce businesses, startups, and more, to emphasize which package aligns with their needs.
When you offer a service package with a name that aligns with their objectives, such as "the Premium eCommerce Launch Package" or "the Pro Startup Launch Package," you can create a stronger emotional connection with potential clients and help them envision a successful outcome.
Rely on naming standards that resonate with your target audience and make them think, "This is exactly what I've been searching for." Web Design Sigma has nailed the naming convention as they have clearly defined packages that cater to brands of all sizes and kinds.
Once you have established two or three comprehensive bundles, you can additionally provide supplementary offers or enhancements to a customer who requires services that go beyond the limitations of their original package.
Some essential elements to not forget to include for each package when promoting on your website are:
Your client's investment in your services is the cost, but the true worth they'll receive from collaborating with you is the value.
Highlight the benefits and unique offerings of each package as you define them, rather than dwelling on their price.
The following are points of value to consider for each package:
To give you a better understanding of what a tailored design package would look like, and what would be a suitable pitch for your clients at your preferred rate, I’ve put together an affordable website design package which will serve as an example for others.
Website Launch Package
Ideal for startups, entrepreneurs, and individuals introducing a fresh Squarespace website, this package offers everything you need to establish a strong online presence.
Packaging your services has the ability to attract potential clients while also making your workflow more efficient and streamlined as a web designer.
If you're unsure how to begin, you can seek inspiration from previous projects or examine what your competitors are doing.
After that, concentrate on promoting and selling one package, making adjustments to its offerings, description, and pricing until you're prepared to introduce another.